Turn thought leadership into growth through communications that drives engagement and enquiries.

Taking cues from independent zines in the lifestyle, culture and literary sector, a renewed editorial and design direction gave voice to key opinion leaders in the pharmaceutical industry. Issued online and via direct mail, the publication uses illustrative motifs and image-led storytelling to give complex topics pace and clarity. This novel approach humanised scientific narratives through informal interview formats and bold styling. The result is a clear, credible platform that elevates expertise, sustains attention and creates clear paths to enquiry, reinforcing client relationships and supporting new business.