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Blue Latitude Health's quarterly thought leadership magazine was a crucial marketing tool used for accelerating business growth and development. Design direction was required in 2017 and again in 2021 to reinvigorate the publication’s appearance with the aim of increasing customer engagement.


Blue Latitude Health’s readership was analysed to produce a new look and feel that resonated across the board. The introduction of new typographic and layout systems as well as a refreshed, content centric design approach enabled a bold new look, that both complimented and amplified its editorial style.


Blue Latitude Health saw a 46% increase in new business enquiries of which 1 in 4 were attributed to engagement via the magazine. Confidence was bolstered in existing client relationships and the agency was able to affirm its position as a leading health care agency.