Based in London, I draw from more than a decade of strategic creativity to transform brands worldwide. From emerging start-ups to established organisations, clients see their stories brought to life across every touchpoint: bold seasonal campaigns, cohesive brand refreshes, refined packaging, immersive exhibition environments, and art-directed product and lifestyle shoots. By blending big-picture vision with meticulous execution, each project resonates with its audience and delivers measurable engagement.
Since founding Leo Joseph Design in 2023, I have forged partnerships that craft visual identities capable of standing out in crowded markets; guiding every stage from initial research and storyboard development to final production. Experience gathered across global marketing agencies and the energetic, mission driven pace of start ups ensures on-brand solutions that respect both deadlines and budgets without compromising quality.
Fluent in the full Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and prototyping and animation tools (Sketch, Figma, Tumult Hype), I also combine AI-driven platforms such as OpenArt, ChatGPT, and Firefly with traditional rendering to accelerate ideation and delivery. Whether head-turning marketing assets, campaigns that cut through the noise, or art direction that elevates product imagery, the objective never changes: create something unforgettable.
Design & Direction
Build striking visual identities, campaign systems and marketing assets through thoughtful art direction and meticulous craft. Deliver cohesive, purpose driven storytelling across every brand touch point to captivate audiences and strengthen long-term brand connection.
Strategy
Translate market insight into actionable design strategy by mapping positioning, audience, messaging, and channel priorities, ensuring your brand communicates effectively and delivers on-target messaging that achieves measurable results.
Production
Oversee end-to-end production for print, digital, and experiential outputs by managing schedules, budgets, vendors, and quality control to guarantee flawless, on-time, on-budget delivery that upholds brand standards.
Design & Direction
Build striking visual identities, campaign systems and marketing assets through thoughtful art direction and meticulous craft. Deliver cohesive, purpose driven storytelling across every brand touch point to captivate audiences and strengthen long-term brand connection.
Strategy
Translate market insight into actionable design strategy by mapping positioning, audience, messaging, and channel priorities, ensuring your brand communicates effectively and delivers on-target messaging that achieves measurable results.
Production
Oversee end-to-end production for print, digital, and experiential outputs by managing schedules, budgets, vendors, and quality control to guarantee flawless, on-time, on-budget delivery that upholds brand standards.
London, UK
