Johnson & Johnson Exhibition Presence

An exhibition presence was required to promote Janssen’s latest therapy offering within their Oncology portfolio. In addition to their main exhibition booth at the ESMO 2022 conference, vending machines were strategically placed around the hosting venue that dispensed information packs for healthcare professionals. The foil packs contained booklets and contact cards outlining the product benefits and clinical advice that could be shared with their patients. This innovative approach capitalized on the familiar brand identities of the products, primarily utilizing their striking colour palette in a space where promotional marketing was highly regulated.