'Your Traditional Christmas' celebrates personal ritual to showcase range and encourage pairings and gifting across online, retail and OOH. Photography production ran end to end, from mood boards and shot planning through studio production, delivering a consistent set of premium assets for web, social and print. Rich festive colour, gold accents and inventive formats, including a bauble scratch card, create standout while staying on brand, driving traffic to site and stores, increasing basket value and positioning The Whisky Exchange as the destination for Christmas.