Fast, playful animation and concise storytelling brought Monzo’s brand energy into focus for the “Made for Travel” campaign; targeting Gen Z and Millennial holidaymakers across social platforms. Short-form posts delivered simple, single messages that landed at a glance, with placements timed to planning and travel windows. Creative strategy and execution worked together to reach the right people on the right channels at the right moment, building recognition and recall while prompting in-app activation of travel features and reinforcing preference for Monzo.