2024 marked an important year for Hannah London’s business expansion plan. A distinctive brand refresh was required to help communicate their position as a leading aesthetics clinic within the luxury beauty market.  By leaning away from clinical industry norms, we were able to inject a new lease of life into the brand, making it feel as though it belonged in the homes and hearts of  its audience. Water colour floral motives and dusty pastels combined with a refreshed approach to their logo, image and typographic standards contributed towards the production of affective branding that felt true to Hannah London and their customers.