A refreshed brand identity was created to support Hannah London’s growth in the luxury aesthetics market. The identity captures the target audience’s imagination and differentiates the clinic from competitor brands while aligning with current industry trends. Applied across packaging and marketing, elevated typography, restrained colour, and natural imagery communicate professional care without sterility, making the offer easy to understand at a glance. The result is a distinctive, credible presence that builds trust and sets a clear voice across channels, increasing consideration and driving bookings.