For Ernest Jones’ “Make Christmas Last Forever” campaign, point-of-sale assets were created to support the busiest trading period. Premium materials, tactile finishes and considered typography delivered a warm, gift-led presentation that felt unmistakably Ernest Jones. Clear layouts and concise prompts made offers and gifting cues easy to understand at a glance across windows, counters and packaging touchpoints. The result is a cohesive seasonal presence that enhances the store environment, deepens brand warmth and drives conversion throughout Christmas trading.