For The Coca-Cola Company’s “United for Sustainability” presence at COP28, event and meeting branding translated the Net Zero by 2040 programme into engaging, recognisable assets. Paper-cut graphics, referencing sustainable packaging, carried through a short animated poster and a compact booklet to create a cohesive look and message. The suite was used in meetings around the conference to highlight progress against targets and keep conversations focused, supporting consistent visuals, faster comprehension and a credible narrative for partners and policymakers.